Do those questions occur in your head sometimes? Or maybe you can hear somebody asking them? It’s normal: a lot of people do not know the distinction between Fb & Insta and usually try to find some analogies, because they think that those platfroms are the same.
Today, let’s look into both platforms and define their differences and similarities.
Often, my clients ask, should they be marketing in Facebook or Instagram, or maybe – both? You will find the answer at the end of the blog post.
#Clutter. Yes there are a lot of users, who still put their non-quality everyday photos, quotes, or long captions to Instagram. They even re-share memes, google photos or old crapy funnies from Facebook or Reddit to their Insta feed. They do so, because they just do not get, what Insta is about. And it doesn’t work for them. Good luck. End of story.
#Hashtags. Instagram is about hashtags, because they are the keywords, important for the search fields. Facebook doesn’t work this way, so don’t over do it. You do not need hashtags in you Facebook posts. (Life hack: if you are reposting the image from Instagram to Facebook, put all your hashtags into the Instagram’s comment section. In such way, they will not appear in Facebook post and won’t annoy the follower.
#Generation Z. I have written before, that Generation Z prefers Instagram and Snapchat to Facebook, which is considered “the platform of ancestors”. According to www.deadline.com, YouTube, Instagram and Snapchat have emerged as the most popular online hangouts for U.S. teens, surpassing the once-dominant Facebook. We must keep this in mind and step by step transfer attention to platforms used by the near future client.
#Competitors. Instagram is growing faster than Facebook’s core app. Instagram is adding 300 million active users each month and already celebrates 1 billion active users. Advertisers see four times as much engagement on Instagram as on Facebook. (www.businessinsider.com)
Create useful, educational, marvelous posts efficiently. Understand the particular interests, needs and expectations of two communities and experiment. Generate Big ideas, costumize your feeds. Always, ALWAYS deliver to your audience exactly want they want and stay true to yourself. Finally, with 400 million daily active users and an astronomical growth rate, go where your users are and don’t be a marketing dinosaur!